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IThe 1990’s were difficult and challenging times for both Riley and BCE. Riley went through a period of different ownership and so too did BCE. Both Companies struggled to re-establish their hold on the snooker market. BCE retreated to its humble beginnings servicing the coin operated sector in the UK. Riley covered all sectors of the market from retail to mail order, to coin operators. Unfortunately because of the degree of diversity and lack of core focus the Riley brand began to drift in direction and became jaded.
Stuart Lacey emerged into the market in 1994 having founded RLE, a small competitor to Riley and BCE. By 1996 RLE was growing rapidly and by November 1997 RLE had merged with BCE. By July 1999 Stuart Lacey had gained control of BCE.
In late 2002 Riley had fallen into administration. BCE acquired the Riley brand and have since tried to re-establish its prominence and position. Stuart Lacey soon re-established a supply agreement with World Snooker to supply snooker tables for all televised and world ranking events. By 2006 both BCE and Riley are at the pinnacle of the sport. BCE – the more contemporary brand with Jimmy White and Ronnie O’Sullivan spearheading the products. Riley – the classical brand oozing tradition, quality and heritage lead by John Higgins, Steve Davis and the late Paul Hunter.
The BCE group export to more than 60 countries world-wide. Snooker is near the top of the tree again in terms of popularity among spectators and players alike. BCE group are committed to spreading the word further by developing key markets in China, Russia and the USA.
Snooker is trendy. With Riley and BCE you have got not one but the two biggest brands in snooker world-wide.
WHY LOOK ANYWHERE ELSE!